Small Business Coach Training – Becoming a Small Business Coach

Do you have a passion for small businesses? Perhaps you are a successful small business owner with a desire to encourage others who are starting out. Small businesses start up and die every day. The entrepreneurs who start them are usually very passionate about the product or service they are providing, but could not care less about the nuts and bolts of running the business. This is one of the reasons that so many of them fail. They simply are not profitable enough to keep going. Business coaches build relationships with business leaders and work with them to get the companies on the path to success. They help them identify weak spots, motivate employees, and plan for the future. If this sounds like a career you would like to embark upon, small business coach training might be the right option for you.

Training courses for small business coaches are lead by instructors who have experience in small business and in coaching in the business industry. They have encountered the situations that you will go through and can give real world advice and warnings. In addition, the courses extend the knowledge and skills necessary to becoming an excellent business coach. The curriculum covers best practices in the field. It should also introduce students to the methods, models, formulas, and processes that are successful in the business world. It should teach students how to lead their clients through business planning, including a mission statement, goals, action steps, and more.

Great small business training courses for coaches also teach interpersonal leadership skills. The ability to lead and communicate with a client who is used to leading themselves is a unique one. This skill must be taught and learned during preparation for a career as a business coach. The leadership skill goes hand in hand with the ability to communicate. Articulating the best course of action without offense to the client is tricky sometimes. Coaches in business want to motivate their clients to change while encouraging them. Training in communication and leadership skills is essential for a good coach. 

A coach is useless without any clients. Effective small business coach training classes teach a system for acquiring and keeping clients. They teach how to hook the client at first contact. Traditional marketing is not always effective in the coaching business. Students in these training courses learn how to target and design marketing that works. Starting a business as a small business coach can be the beginning of a fulfilling and lucrative career with the right foundation of training.

Website For Small Businesses – How Can You Steal Leads From Your Competition?

The truth is even though we are surrounded by the Internet every day many small businesses do not have a website. If you are one of them please read on and remember it’ s never too late. For any business, no matter how small, to have a website is crucial and it’s the cheapest form of advertising. A website will give your business an unfair advantage over those businesses who are still stalling.

Waiting for your for your third cousin or your next door neighbor to build a website for you? Guess what, you will be waiting for a long time, there isn’t much in it for them so they will take their sweet time if that time will ever come.

You don’t have the money to pay for expensive web design? Well, that is understandable, not too many small business owners can afford to have a website built by a professional firm. I talked to a medium size web design firm the other day and they would not even take on a client for anything less then $10,000. Granted that included a year of internet web marketing also.

You don’t want to design your own website? You just don’t have the time or the expertise to do it. You are right down scared and confused about it. But if this is the only solution to get on the web then why not just jump into it. Did you know how to ride a bicycle all your life? No, but you got the hang of it quickly once you tried it. Also maybe that third cousin will help out once you start…

All these fears and probably more are keeping you from generating more business and establishing your business online. Meantime your competition is getting on the web and getting your leads. I think you want the opposite to happen, right?

How is your website going to help you get leads? Here are just a few things that you can do:

  • Attach it to your Yellow pages ad
  • Advertize on your local free classifieds (Craig’s list, Kijiji, etc) Make sure you re-submit your ad often
  • List it on your local directories and on your trade directories
  • Use it on all your correspondence (email signature, business cards, letterhead, etc)

Get more leads, get ahead of your competition and build a website for your small business today.

Small Business Marketing Plan Revisited

Creating a small business marketing plan as a subcategory of your overall business plan is vital for evoking and accelerating business growth. When you have a plan, you are able to focus on the right things at the right time and measure your progress toward a goal.

Many business owners are resisting planning. When you’re running a business, you can easily be consumed by your day to day responsibilities. But failing to plan can be a great mistake.

Now, what is the essential function of marketing? To generate qualified sales leads. There are any number of methods that can be used to do that but how do you know which methods to use if you don’t have a plan?

And how do you know what your lucrative marketing activities are? How do you invest in those activities if you don’t know how big your budget is, or know what results you are trying to produce?

A marketing plan doesn’t need to be a huge document. First, start with your business goals for the next six months. You should already have these, for example your target revenue, if nothing else.

Now, what marketing goals align with those business goals? Ok, you want to make 100k. How many leads do you need to generate in order to allow your selling activities to close the deals necessary to reach this revenue target?

Next, what marketing strategies are necessary to meet your business goal? Will you need to get more publicity? Expand into a new market? Reach more people in your current market? Create a direct mail campaign? Create sales partnerships?

You must pick one or two that deliver on what you are aiming for and hit your target revenue. Now, determine what specific activities will achieve your strategies.

At this point it gets a little bit tricky. You must choose from a vast pool of marketing options/activities and you must choose the activities that will work best for the potential customer you want to reach. You might need to participate in trade show events where you get face to face with your market.

You might need to launch a new website, you might need to implement a referral program for current customers. The list goes on and on.

Whatever your activities are, put them together into your plan and create target metrics (e.g. number of leads collected, number of prospects you talked to, etc).

Finally, you end up with your marketing plan.

The next step, your sales plan, tells you how the leads generated by marketing will be converted to customers, and how back end sales will be made to those customers. Sales metrics include conversion rates, overall revenues, or revenue per customer/per square foot/per time spent in the store, etc.

The great thing is that now you have something to measure against and you can review things periodically to see if you are on track or if something needs to be adjusted.

This process or call it small business marketing plan, doesn’t need to take a lot of time but the benefits to your business can be huge. Having a plan will give you a lot more insights into your well oiled business machine or parts of your business that need some tweaking.

Small Business Marketing Strategy – Website Structure

Getting Rid Of The Brochure Mentality: Many business owners and entrepreneurs build a website without understanding the fundamental reasons for doing so. As such, they create what I call a ‘brochure’ website. You may have done this already.

Well don’t be upset, it’s a pretty natural thing to do. For some reason we decide to follow the lead of the majority, thinking if everybody is doing it, it must be the right thing to do… WRONG!

So, going against all conventional wisdom, why do we put up a website? What is the best way to use it?

The Fundamental Reason for Being

Why do you need or want a website? The answer is LEAD GENERATION. Lead generation will lead to small business sales! How is your web site structure important when it comes to lead generation and marketing for small business?

Landing Pages

Well, in order to generate leads you will need to make offers. Offers need to be tweakable. Therefore, you need to be able to update your content easily and quickly. More importantly though you must have a specific page for your offer. These pages are called ‘Landing Pages’.

Let me explain…

Lets say you have a website where you are selling weight loss products. One of your supply companies is running a marketing campaign and you think you can make more sales while the campaign is running. Would you send your visitor to the home page of your website, hoping that they find the specific information about the sales campaign? That’s not going to going to be a very effective marketing campaign!

Or would you send them directly to the promotion?

You’d send them directly to it and make the offer very clear, being very specific about that offer and nothing else.

No matter what you do online, you must be able to make clear offers to visitors in order to generate leads and sales for your small business. You do that by sending them to specific pages, which we call landing pages.

Hopefully, you will be able to edit these quickly and easily, so you can tweak your offers and get the best response possible.

Search Engines Want Content

They love to suck it up! The more content you have the better! There’s a saying ‘Content is King!’. Its true.

The more pages you have the better. The more often you add and update content the better.

Did you know that the way your pages are linked together is very important? Your internal page linking strategy is as important as your external links strategy. I can hear you thinking ‘strategy, shhhhhmategy! this is getting technical, I don’t want to know about this’. That’s fair enough, it is technical. And while you can put a website up and link it together any way you please, if you want a good search engine ranking, it pays to have your site built by a professional who knows about this stuff.

By the way, what you call your pages and the physical directory or folder structure of your website is petty important too! So if you’ve got a site that has pages named page1.html, page5.html etc, you should start thinking about keywords for your page names! That’s an important strategy too.

Your small business marketing strategy must start by getting rid of the brochure mentality. You must start thinking lead generation. Everything starts with lead generation!