I used to advertise my brand everywhere, get my logo out there and people will see it and then come and buy my products. I nearly went bust; I was acting like Virgin or B.T. Brand advertising is for the big boys, not for small business. You should include your logo or brand in your advertising but the main focus for small business advertising has got to be lead generation.
What do I mean by lead generation? Lead generation is simply to get people who are interested in your service to contact you.
What is the best way to get interested customers to contact you? Offer them something free.
Here is how to really make the most of all of your advertising:
- Come up with some freebies you can give away to your potential customers like a free report, survey, sample products, CD, DVD. The key here is to come up with something of perceived value relating to your products or services. E.g. If you are a builder and your target audience are home owners you could write a free report 10 ways to increase the value of your home or Top 10 D.I.Y. tips for DAD the information to go in these reports is already out there on the internet, you just need to go online and get it.
- You then need to offer this free product in all of your advertising as follows: call today for your free report – 10 ways to increase the value of your home or email today for your free report – Top 10 D.I.Y tips for DAD. What we are doing here is getting interested leads to give you their contact details in return for a free product. You can contact them shortly after to ask them if they received your information and to ask them if they would like to buy from you.
I recently increased my response to an e-mail out by 3000% just by offering something free. It really does work.